Built for research

Insight Out has been designed for market researchers from the ground up. Although the platform has been designed for all quantitative studies, we also embed intelligence for common survey types. Some examples of how we aid the researcher:

  • Sample size rules - Intellection allows you to specify minimum sample sizes and display warnings when segments have too few respondents. In tracking studies, neighbouring waves can be automatically rolled up to meet sample size requirements.
  • Significance - Visual trends can be misleading without testing if changes are significant. Charts and crosstabs come with significance testing enabled by default.
  • Causal analysis - For charts displaying proportions, gains or losses can be automatically attributed to other winners or losers.
  • Dynamic re-grouping - Many tools support the ability to re-group variables, for example merging age-groups or regions.  Intellection allows you do this on-the-fly.